Conference

Basic information

Name Ohira Shuji
Belonging department
Occupation name
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Title

Green Consumption and the Theory of Planned Behavior in the Context of Post-Megaquake Behaviors in Japan

Author

 

Journal

Association for Consumer Research, North America Conference 2013

Publication Date

20131030

Holding date

 

Invited

 

Language

English

Country

United States

Conference Class

International conferences

International Collaboration

Not International Collabolation

Conference Type

Verbal presentations (general)

Promoter

Association for Consumer Research

Venue

Chicago

URL

Format

 

Download

 

Summary

This study was to analyze Japanese consumers’ decision-making processes for environmentally friendly products.

Major Achivement