Academic Thesis

Basic information

Name Ohira Shuji
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Title 

Ouen Consumption: Deciding to Support Reconstruction in Japan

					

					

						

							

								

									
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Summary 

									
								

							

						

						
This exploratory paper examines ouen consumption―the act of actively purchasing products from disaster-affected areas to help support reconstruction.

					

					

						

							

								

									
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Proceedings of the 2016 International Conference of Asian Marketing Associations

					

					

						

							

								

									
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201610

					

					

						

							

								

									
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English

					

					

						

							

								

									
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Research papers (proceedings of international meetings)

					

					

						

							

								

									
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Download 

									
								

							

						

						
 

					

					

						

							

								

									
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