Cultural Effects on Voluntary Simplicity in Japan

Akiko Masuda

The purpose of this study is to explore the effects of culture on voluntary simplicity (VS). Additionally, it examines frugal simplicity, as a type of VS. Further, it explains how institutional residual effects, through mandatory simplicity, cause frugal simplicity. The study conducts qualitative analysis using group and depth interviews.

Advances in Consumer Research

Association for Consumer Research

Volume 48

http://www.acrwebsite.org/volumes/2661495/volumes/v48/NA-48