専門分野

• Information Systems、Digital Marketing

今年度の担当科目

• 【学部】　Topics in Management 1 (Management Science Methods (a) A4)、Topics in Management 1 (Management Science Methods (a) A2)、Topics in Management 1 (Management Science Methods (a) A3)、Topics in Management 1 (Management Science Methods (a) A1)、Statistical Methods for Market Research (a)、Data Analysis: Techniques and Methods、Topics in Management 1 (Information Systems)、Topics in Management 1 (Management Science Methods (b-1))、Statistical Methods for Market Research (b-1)、経営学各論 (Management Science Methods (b))、Topics in Management 2 (Information Systems)、Topics in Management 2 (Management Science Methods (b-2))、Statistical Methods for Market Research (b-2)、経営学各論 (Statistical Methods for Market Research (b))

過去の担当科目

• Management Information Systems

メッセージ

• “Learning by doing” is a guiding principle in my teaching approach. I adhere to the belief that “practice makes perfect.” While it is crucial to understand abstract concepts and knowledge, applying them is even more important. This is especially true for digital marketing and data analytics classes due to their technical nature. Therefore, I design my courses to ensure students have ample opportunities to practice what they learn. I also believe every student has the potential to become an active collaborator in the learning process. By integrating diverse teaching tools and methodologies, from interactive discussions to technology-enhanced learning, I aim to make the learning experience both enjoyable and relevant.

研究者情報

• ***

学位

• Yonsei University/Ph.D. in Information Systems
• University of Texas at Dallas/M.S. in Business Analytics
• Sogang University/Bachelor of Economics and Political Science (Double Major)

学歴

• 2020/09　～　2024/08　ヨンセイ大学
• 2017/08　～　2019/05　テキサス大学 ダラス校
• 2009/03　～　2016/02　ソガン大学

経歴

• 2023/03/～/2024/07/Catholic University of Korea/Department of Management/Part-time Instructor/Instructor

学会

•  

社会的活動

•  

委員歴

•  

受賞歴

• 2024/07/AIS Pacific-Asia Conference on Information Systems (PACIS)/Are Loyal Customers Always More Likely to Buy on the Platform? Moderating Role of Browsing Pattern
• KMIS International Conference/How Does Platform-Initiated Content Mitigate the Cold-Start Problem in Reputation Systems?
• 2022/12/AIS International Conference on Information Systems(ICIS)/Coping with Self-harm in Elderly People: The Impact of Internet Use on Suicidal Ideation

著書

•  

論文

• Which Spoilers Help or Hurt? Decoding the Effects of Spoiler Reviews on Box Office Revenue/Asia Pacific Journal of Information Systems/2025/09

• Estimating the monetary value of personal information on social networking sites

  /Joint Author/Electronic Commerce Research/2025/04

• Spillover effects of data breach on consumer perceptions: evidence from the E-commerce industry

  /Supervision/Internet Research/2025/01
• Online Consumer Demand During and After Natural Disasters: Evidence from the COVID-19 Pandemic/Information & Management/2024/09

• Are Loyal Customers Always More Likely to Buy on the Platform? Moderating Role of Browsing Pattern

  /PACIS 2024 Proceedings/2024/07

その他の業績

•  

講演・口頭発表等

• Are Loyal Customers Always More Likely to Buy on the Platform? Moderating Role of Browsing Pattern/Pacific Asia Conference on Information Systems (PACIS)/2024/07/01
• How Does Platform-Initiated Content Mitigate the Cold-Start Problem in Reputation Systems?/The Korea Society of Management Information Systems International Conference/2023/12/05
• Coping with Self-harm in Elderly People: The Impact of Internet Use on Suicidal Ideation/International Conference on Information Systems (ICIS)/2022/12/09

Works

•  

競争的資金等の研究課題

•  

その他

•  

教育方法の実践例

•  

作成した教科書，教材

•  

実務の経験を有する者についての特記事項

•  

その他

•