専門分野

• Digital Marketing、Information Systems

今年度の担当科目

• 【学部】　Topics in Management 1 (Management Science Methods (a) A4)、Topics in Management 1 (Management Science Methods (a) A2)、経営学各論(Management Science Methods (a)A2)、経営学各論(Statistical Methods for Market Research (a)A2)、Topics in Management 1 (Management Science Methods (a) A3)、Topics in Management 1 (Management Science Methods (a) A1)、経営学各論(Management Science Methods (a)A1)、Statistical Methods for Market Research (a)、経営学各論(Statistical Methods for Market Research (a)A1)、Topics in Management 1 (Information Systems)、Topics in Management 1 (Management Science Methods (b-1))、Statistical Methods for Market Research (b-1)

過去の担当科目

• Management Information Systems

メッセージ

• “Learning by doing” is a guiding principle in my teaching approach. I adhere to the belief that “practice makes perfect.” While it is crucial to understand abstract concepts and knowledge, applying them is even more important. This is especially true for digital marketing and data analytics classes due to their technical nature. Therefore, I design my courses to ensure students have ample opportunities to practice what they learn. I also believe every student has the potential to become an active collaborator in the learning process. By integrating diverse teaching tools and methodologies, from interactive discussions to technology-enhanced learning, I aim to make the learning experience both enjoyable and relevant.

研究者情報

• ***

学位

• Yonsei University/Ph.D. in Information Systems
• University of Texas at Dallas/M.S. in Business Analytics
• Sogang University/Bachelor of Economics and Political Science (Double Major)

学歴

• 2020/09　～　2024/08　ヨンセイ大学
• 2017/08　～　2019/05　テキサス大学 ダラス校
• 2009/03　～　2016/02　ソガン大学

経歴

• 2023/03/～/2024/07/Catholic University of Korea/Department of Management/Part-time Instructor/Part-time Lecturer

学会

社会的活動

委員歴

受賞歴

• 2024/07/AIS Pacific-Asia Conference on Information Systems (PACIS)/Are Loyal Customers Always More Likely to Buy on the Platform? Moderating Role of Browsing Pattern
• KMIS International Conference/How Does Platform-Initiated Content Mitigate the Cold-Start Problem in Reputation Systems?
• 2022/12/AIS International Conference on Information Systems(ICIS)/Coping with Self-harm in Elderly People: The Impact of Internet Use on Suicidal Ideation

著書

論文

• Online Consumer Demand During and After Natural Disasters: Evidence from the COVID-19 Pandemic/Information & Management/2024/09
• Predicting Online Customer Purchase: The Integration of Customer Characteristics and Browsing Patterns/Decision Support Systems/2024/02
• Predicting Session Conversion on E-commerce: A Deep Learning-based Multimodal Fusion Approach/Asia Pacific Journal of Information Systems/2023/09
• Problematic mobile phone use and cyberbullying perpetration in adolescents/Behaviour & Information Technology/2023/04

その他の業績

講演・口頭発表等

• Are Loyal Customers Always More Likely to Buy on the Platform? Moderating Role of Browsing Pattern/Pacific Asia Conference on Information Systems (PACIS)/2024/07/01
• How Does Platform-Initiated Content Mitigate the Cold-Start Problem in Reputation Systems?/The Korea Society of Management Information Systems International Conference/2023/12/05
• Coping with Self-harm in Elderly People: The Impact of Internet Use on Suicidal Ideation/International Conference on Information Systems (ICIS)/2022/12/09

Works

競争的資金等の研究課題

その他

教育方法の実践例

作成した教科書，教材

実務の経験を有する者についての特記事項

その他