“Learning by doing” is a guiding principle in my teaching approach. I adhere to the belief that “practice makes perfect.” While it is crucial to understand abstract concepts and knowledge, applying them is even more important. This is especially true for digital marketing and data analytics classes due to their technical nature. Therefore, I design my courses to ensure students have ample opportunities to practice what they learn. I also believe every student has the potential to become an active collaborator in the learning process. By integrating diverse teaching tools and methodologies, from interactive discussions to technology-enhanced learning, I aim to make the learning experience both enjoyable and relevant.