Modern society faces an “infodemic” characterized by the rapid spread of both accurate information and misinformation. A structural divide between medical caution and media news values contributes to patient distrust and hinders shared decision-making. This paper redefines medical communication as a strategic “translation,” aimed at facilitating informed action rather than mere simplification. We discuss strategies that account for cognitive biases, such as the “backfire effect” and “danger-priming effect,” and explore the emerging role of generative artificial intelligence in this field.
